Identifying and Engaging the Right Leads in a High-Velocity Inbound Environment

Veho’s website attracts three distinct audiences:

• Consumers seeking support.
• Drivers applying for jobs.
• Brands—the company’s core focus and revenue driver.

Despite strong inbound traffic, Veho’s SDR team faced a major roadblock: the majority of form submissions came from consumers and drivers, not brands. Every lead had to be manually reviewed, with SDRs sifting through low-value entries before identifying relevant opportunities.

This process was:

• Time-consuming: SDRs spent hours each day reviewing and qualifying leads
• Inefficient: Valuable brand leads waited while SDRs filtered out noise.
• Slow-moving: Outreach relied on email and calls, delaying engagement.

As Veho launched a new solution, inbound traffic surged—but so did irrelevant form fills. The company needed a faster, smarter way to engage high-value brands and convert them into pipeline.

Smart, Real-Time Lead Qualification with Knock

To address these challenges, Veho partnered with Knock to streamline inbound lead engagement, ensuring SDRs only focused on high-value prospects.

Knock worked closely with Veho to strategically place high-intent CTAs across key pages and landing pages, enabling:

1. Instant engagement via messaging apps, removing friction from the buying process.
2. Automated lead qualification, ensuring SDRs only spent time on relevant leads.
3. Seamless disqualification, filtering out consumers and drivers automatically.
4. Discovery and demo scheduling in chat, allowing SDRs to complete qualification without switching platforms.

When Veho launched a new product, inbound demand skyrocketed. Instead of overwhelming SDRs, Knock ensured they could efficiently manage the volume, engaging the right leads in real time while syncing all interactions into Veho’s CRM for full pipeline visibility.

Higher Efficiency, Faster Conversions, and More Pipeline

Since implementing Knock, Veho has transformed its inbound sales process with immediate, measurable impact:

1. 4+ hours saved per SDR per day, eliminating manual lead filtering and wasted outreach.
2. 46% increase in SQL conversion rates, as SDRs now focus exclusively on high-intent brands.
3. Faster pipeline acceleration, reducing lead qualification time from days to minutes, ensuring prospects are engaged at peak interest.

With Knock proving to be a game-changer, Veho is now expanding its use across more marketing assets to further enhance engagement and qualification.