Shortening a Complex Sales Cycle

Kili’s audience—machine learning engineers, data scientists, and R&D teams—have intricate buying processes that require multiple discussions on security, budgets, and implementation before making a decision. Despite strong inbound traffic, this led to:

• Slow process –Friction due to traditional forms and slow email outreach the
• Missed high-intent leads –  Delayed conversations caused potential customers to lose interest.
• Inefficient qualification – Sales reps struggled to quickly qualify leads and move them through the funnel.

Kili needed a solution to reduce friction, engage high-intent prospects faster, and significantly shorten the sales cycle.

Instant Chats and Lead Qualification with Knock

To accelerate the sales cycle, Kili adopted Knock to replace static forms with real-time chat, allowing direct and immediate conversations with prospects. This shift enabled Kili to:

1. Engage leads instantly, eliminating delays and accelerating initial interactions.
2. Qualify leads in real time, ensuring sales reps only focused on high-potential prospects.
3. Gain data-driven insights, helping Kili understand visitor behavior, refine messaging, and proactively address concerns.
4. Speed up decision-making, enabling seamless transitions from first contact to scheduled meetings and closed deals.

Faster Sales, Higher Conversions, and More Deals

Since implementing Knock, Kili has seen significant improvements in their sales process:

1. 3+ hours saved per lead, eliminating manual lead filtering and wasted outreach.
2. Sales cycle reduced by 39% enabling faster progression from initial inquiry to deal closure.
3. More precise lead qualification, leading to higher-quality conversations and better-fit customers.

By leveraging Knock, Kili has streamlined its sales process, reduced friction, and ensured high-intent leads move through the funnel faster than ever.