Turning Engagement into Qualified Pipeline

Rivery relied on a website chat solution to connect with potential customers. While the tool generated engagement, it fell short in delivering consistent, high-quality leads. The SDR team faced a dual challenge:

1. Inconsistent Lead Quality: Many leads from the chat widget were unqualified, creating inefficiencies in the pipeline.
2. Inefficient Workflow: SDRs had to log into the chat platform to respond, causing delays, missed opportunities, and lost conversations.

With their global SDR team already stretched thin managing both inbound and outbound tasks, Rivery needed a solution to simplify workflows and generate more impactful results.

Knock’s Seamless Buyer Engagement Platform

Rivery turned to Knock to solve these challenges and enhance the buyer experience. Knock enabled Rivery’s SDRs to engage leads instantly and effortlessly, transforming how prospects connected with the team.

Key aspects of Knock’s solution included:

1. Real-Time Engagement: Knock allowed SDRs to respond to leads directly through Slack, where they were already working, eliminating platform switching and delays.
2. Enriched Lead Insights: Knock delivered actionable data about leads, including company information and first-party intent signals, empowering SDRs to prioritize high-value opportunities and disqualify irrelevant ones quickly.
3. Optimized CTA Placement: Knock’s onboarding process included intent detection analysis, pinpointing where Rivery’s ideal customer profiles (ICPs) were most likely to engage. Strategic placement of Knock CTAs across Rivery’s website, Docs, and LinkedIn ensured maximum engagement.

The implementation process was quick and seamless, with Knock integrated into Rivery’s workflows in just one hour and live within three days.

Accelerating Pipeline with Less Effort

Knock delivered immediate and measurable results for Rivery, significantly enhancing pipeline generation and SDR efficiency.

1. 38% pipeline increase in just 3 months: - Rivery surpassed the pipeline growth achieved in the previous 12 months with their prior chat solution.
2. 12x ROI: - A twelvefold return on investment within the first three months.
3. Improved SDR Efficiency: - SDRs engaged qualified leads instantly from Slack, streamlining conversations, answering inquiries, and guiding prospects toward demos with ease.
4. Re-Engagement Opportunities: - Leads returned to chat conversations up to a week later, enabling SDRs to build trust and nurture opportunities more effectively.

The ongoing success of Knock led Rivery to expand its use, integrating it with additional tools and leveraging CTAs across more marketing assets.