Reducing Manual Lead Qualification Bottlenecks

Optimove’s wide-ranging Ideal Customer Profile spans diverse market segments and geographies, resulting in substantial inbound traffic from various marketing channels. While this traffic funneled into lead forms, it created a significant challenge: 30%-40% of the generated leads were unqualified.

This inefficiency forced SDRs to spend considerable time on manual tasks, including discovery calls, research, and follow-ups. The global SDR team, tasked with managing both inbound and outbound pipeline generation, faced increased workloads that couldn’t be addressed through team scaling alone.

Optimove needed a solution to:

1. Automate the disqualification of low-value leads.
2. Enable SDRs to focus on high-quality opportunities.
3. Maintain operational efficiency without increasing headcount.

Knock Delivers Instant Engagement and 
Intelligent Qualification

Knock’s real-time engagement tools, integrated across Optimove’s website, landing pages and G2 profile, allowed leads to connect instantly via messaging apps.

This frictionless experience not only improved buyer interactions but also provided SDRs with:

1. Actionable insights, such as company data and first-party intent signals.
2. The ability to instantly disqualify unqualified leads and prioritize high-value opportunities.

Knock seamlessly integrated with Optimove’s existing HubSpot workflows, ensuring SDRs could work within familiar systems while benefiting from enriched insights. With a straightforward setup process, Knock was fully operational in just two days.

Transforming Qualification and Driving Efficiency

Since implementing Knock, Optimove has significantly enhanced its lead qualification process and overall pipeline efficiency:

1. Time Savings: Automating lead disqualification saved SDRs hours each day, enabling them to focus on meaningful, high-value interactions
2. Improved Conversion Rates: SQL conversion rates increased by 30%, reflecting Knock’s ability to prioritize the right leads across all ICPs and geographies.
3. Faster Pipeline Progression: Leads that previously took days to qualify are now moving to the next stage within minutes.

In just one month, Optimove saw a measurable ROI, proving that smarter buyer engagement and streamlined processes lead to better business outcomes.