Reaching Hard-to-Engage Security Practitioners

Cyera faced a significant hurdle: their target audience—security practitioners—tends to avoid forms and sales discussions, making engagement challenging. As a company operating in the highly competitive cybersecurity space, Cyera sought to differentiate itself by offering a VIP, personalized buying experience.

The goal was clear:

1. Engage hard-to-reach prospects
2. Drive more qualified pipeline.
3. Deliver a personalized experience without increasing the workload on their SDR team, already stretched between inbound and outbound activities.

Knock Delivers Real-Time Insights and Frictionless Engagement

To solve these challenges, Cyera partnered with Knock, leveraging its platform to engage buyers directly from marketing assets and streamline the lead qualification process.

Knock provided a seamless way for Cyera to:

1. Engage instantly: Knock’s calls-to-action (CTAs) invited prospects to interact in real time via messaging apps, creating a continuous and frictionless experience.
2. Gain actionable insights: Beyond basic metrics like page visits, Knock delivered rich data on leads, including company details and first-party intent signals, enabling SDRs to prioritize high-value opportunities.
3. Optimize placement: Knock conducted an intent detection analysis to identify where Cyera’s ideal customers were most likely to engage, ensuring CTAs were strategically positioned.

With these tools in place, Cyera’s SDRs could quickly disqualify irrelevant leads and focus their attention on meaningful interactions. The onboarding process was fast and efficient, with Knock live in just three days and already driving results.

Faster Qualification, Streamlined Processes, and Tangible ROI

Within two months of implementing Knock, Cyera experienced transformative results:

1. Significant Time Savings: Knock reduced the time to move leads from initial contact to SQL by 75%, allowing SDRs to focus on pipeline-building instead of repetitive qualification tasks.
2. Streamlined Prospect Experience: SDRs could engage with leads directly from Slack, quickly address discovery questions, and guide conversations toward demos—all without platform switching.
3. ROI Achieved in Two Months: Cyera fully covered the cost of Knock within just two months of implementation.

The success of the integration prompted Cyera to expand its use of Knock, integrating it with additional tools and extending CTAs across more marketing assets.